Recent Projects

Joe Janus
Barbara Reeves, Mobile AL
Royal LePage Rockies West Realty
The Smith McLellan Group, Kalowna BC
Kathy Williams, Amelia Island, FL
Barbara Reeves, Daphne AL
Ken Guthrie, Antioch CA
Dunham Stewart
Jared Cook
Murray Knoll Partners
Mike May
Bronx Homes
Homes in Newport RI, layout
Denise Conrad
Larry Hann 2, 3, 4
St. John's Condos
Sunset Strip Realty
Lynne Kelleher
Tim Anderson
Hitchen & Underhay
David & Dewey Whitton

Under Development

Jason Williams, layout
Jayne Anderson
John DeNucci, layout, 2
John Dunn, layout
Shirley Smith, layout
Tyler Wagner, layout, 2
Tim Parker, layout
Simon Smith, layout
Paige Thatcher
Claire Black Slotton
Kim Spanos, layout
Steward Real Estate
Barbara Baker

Scott Gast
Tina Leigh Meeker
Michael Valdes
Ron Tissier
Cathy Hunnicutt
Robin Hack
Charlie Gerkin
Mike May
Hann Facebook page
Wanda Bond (October)
Denise Conrad

Wordpress Blogs

Mike May
Joe Janus (integrated IDX)
Our District 20 Homes (integrated IDX)
Key Realty Group (integrated IDX)

SEO Companies

Randy Eagar
Randy [AT] WebsTarget.com
(800) 277-1316 Toll Free
WebsTarget.com

IDX Vendors

IDXPro

1ParkPlace.com
MLSFinder.com (aka Wolfnet)
DiverseSolutions
dsIDXpress
IDXBroker
Birdview

Copywriters

SEO Copy:
Nadine Meeker
wintersproductions[AT]Hotmail.com
Winters Productions

Home Page Copy:
Kay Faulk
kfaulk [AT] inhousewriter.com
In House Writer


 

 

Design Fees

Fees: My site design fees currently range from $US 4450 to $7500 (with discounts for payment by check, cash or money order). Fees are payable half in advance and half upon approval of your home page design in Photoshop format, prior to beginning installation. Payment is by check, international money order or credit card processed by PayPal. Fees are subject to change without notice.

Myrsol Site Custom Design: $5650 ($5500 by check or cash)

Includes:

  • Custom design of site and integrated blog
  • Installation of your custom graphics on your site, subcontracted to a CSS programmer
  • Home page copywriting, phone interview and approximately 1500-2000 word of copy, subcontracted to a professional copywriter with many years of experience writing for real estate sites and real estate collateral advertising material
  • SEO strategy development, research on best keyphrases for your area, etc.
  • On-site search engine optimization (SEO) including editing meta tags, image tags, title tags and page text
  • SEO consultation and recommendations for SEO copywriting and other SEO services that you may need
  • Set up of custom search pages by town, price range, or category (such as foreclosures)
  • Full build-out of your site, including: creation of custom forms such as Perfect Home Finder and CMS request forms, creation of text pages, insertion and CSS formatting of text and images on pages, creation of custom "popular search" and community search results pages, creation of menus
  • Purchase of a generous number of images from BigStockPhoto and IStockPhoto, as needed for use in your site layout graphics and on individual pages.
  • Referral to a 3rd party copywriter who specializes in SEO copywriting, with recommendation of which pages you should have her write to support your SEO strategy
  • Tutoring on how to use inexpensive software to do off-site SEO, such as article and directory submissions, yourself

Myrsol's turnkey site solution include these features and more…

  • Coming in December, free mobile phone app
  • Integrated, searchable MLS data (allows search engines to find addresses and MLS numbers of homes for sale). NOT a framed IDX solution!!!
  • Elegant, state-of-the-art, SEO-friendly CSS system framework
  • Fully customizable "featured listing" module design
  • Customizable featured and MLS listing page design
  • SEO-friendly, customizable page URLs
  • Integrated blog
  • Integrated drop-down menu builder system
  • Customizable forms
  • Google Analytics
  • Unlimited pages
  • Lead management
  • Referral tracking
  • Property mapping
  • Custom subdivision module
  • Syndication

Please contact Mark Fitzgerald for a quote, to inquire about availability of the service in your area, and for access to Myrsol's demo back office.

Wordpress Custom Design: $4500 ($4250 by check or cash)

Includes:

  • Installation of Wordpress and a premium theme such as Headway or Thesis on your hosting account
  • Creation and installation of a custom design, including some custom widget graphics
  • Home page copywriting (optional)
  • SEO consultation and recommendations for SEO copywriting and other SEO services that you may need
  • Add $500 for installation of IDX plug-in and creation of IDX pages. Web site hosting and subscription to an IDX plug-in service are not included.

Basic Point2Agent Package: $4450 ($4250 check or cash)

Includes:

  • A custom dropdown, flyout or accordion style menu
  • Home page copywriting, phone interview and approximately 1500-2000 word of copy, subcontracted to a professional copywriter with many years of experience writing for real estate sites and real estate collateral advertising material
  • A Flash slide show on the home page or header template
  • Consultation and development of SEO strategy
  • On-site SEO work including editing meta tags, image tags, title tags and page text
  • Transferring large sites to Point2Agent from another host may cost more

Examples of $4450 projects: HomesInNewportRI.com, LarryHann.com, StJohnsCondos.ca, BrunswickFineHomes.com, NewfoundlandHomeFinder.com  

Premium Point2Agent Package: $6250 ($6000 if by check or cash)

Includes all of the above, plus:

  • 2-3 custom forms including Perfect Home Finder, a great lead generator
  • Customization of your Point2Agent blog template
  • Customized GreatSchools.net widgets for each of your cities
  • $5.95 Web hosting account required (see below) in addition to Point2agent account
  • Transferring large sites to Point2Agent from another host may cost more
  • Requires subscription to an inexpensive secondary hosting service for your custom forms and other files that can't be hosted on Point2Agent

Examples of $6250 projects: Barbara Reeves Realtor, Barbara Sells Daphne, Joe Janus, The McLellan Group, OurDistrict20Homes.com, MikeMay.com, KathySellsNassau.com, The Whitton Group, Prescott Fine Homes, Mike May, Jonathan Ettricks, Ken Guthrie, Murray Knoll Partners, Rockies West

Deluxe Point2Agent + Wordpress Package: $7000 ($6750 by check or cash)

Includes everything in the Deluxe package, plus:

  • 2-3 custom forms on Point2Agent site, including Perfect Home Finder, a great lead generator
  • $10/month hosting account required (in addition to Point2Agent account
  • Installation of a Premium Wordpress template such as Headway or Thesis
  • Customization of template to resemble graphic style of Point2Agent site

Deluxe Point2Agent + Wordpress Package + IDX Plug-in Installation:
$7500 ($7300 by check or cash)

Includes everything in the Deluxe package, plus:

  • 2-3 custom forms on Point2Agent site, including Perfect Home Finder, a great lead generator
  • $10/month hosting account required (in addition to Point2Agent account
  • Installation of a Premium Wordpress template such as Headway or Thesis
  • Customization of template to resemble graphic style of Point2Agent site
  • Requires a separate subscription to an IDX plug-in such as dsIDXpress.

Examples: Key Realty Group Inc. Web site and Wordpress blog

SEO (Search Engine Optimization)

I include enough SEO (search engine optimization) work on your site in my design process to get you started in the right direction. SEO is not the primary focus of my work; it's design. I recommend that every client budget an additional $750-2000 to have search engine optimized content written and to have back-links created. There are no guarantees associated with this work.

It's important for you to understand that the World Wide Web is now a very competitive environment, with hundreds of REALTORs® competing for the same 10 positions on page 1 of Google search results.

I strongly urge you to have additional SEO work done for your site soon after it is designed or at the same time design work is being done. Currently the only full-service SEO company that I can recommend is Webs Target.

If you choose to have Compass (aka Blackwater) do SEO work on your site, I relinquish any responsibility for the success of your site and may ask that my name be removed from it.

New Domain Names: Before deciding to use a new domain name as the primary domain name for your site, you should be aware that your site will receive very little traffic for the first year or so, no matter how much effort or expense go into SEO work.

What's the Difference Between SEO and Design? SEO helps get people to your site; custom design helps engage them and convert them to leads.

What Costs Extra?

  • Very complex Flash programs such as interactive maps
  • Creating search engine optimized text content for interior pages
  • Customization of sites with a very large number of pages, ranging from $25 per page and up, depending upon complexity of pages
  • Custom formatting of complex tabular data
  • Purchase of stock photography from sources other than iStockPhoto.com and BigStockPhoto.com
  • Significant changes in direction (see below)
  • Transferring a large site from another host to Point2Agent

Significant Changes in Direction: Changes in client direction or additional client input that I feel necessitates a major redesign may cost significantly extra. (Example: a client originally asked me to target hunters and fishermen, then decided that she also wanted to target the younger ski, snowboard and watersport market. I felt that her change in direction voided most of the work I had already done on her design and would require an extra week or more of design work.) Requests for design changes after the design has been approved and production work has begun may also cost extra. I will not do work that will incur extra costs without notifying you before doing the work.

And More…

Contact Person: It is preferable for me to only work with one primary contact person and decision-maker on your project and ideally that person will be you. Bringing your assistant or other person into the process is likely to result in confusion and inefficient use of my time, and may result in additional fees if work has to be redone because of miscommunication.

Communication: Whenever possible please communicate with me via email rather than telephone. This gives me a written record of our communications and uses my time more efficiently .

Maintenance Fees: Other than your hosting fees, there are no required on-going maintenance fees. Additional work may be requested at my usual hourly rate (currently $100/hr.)

How Long Does It Take? I cannot give a firm time commitment because my work so heavily depends upon receiving input and content from my clients. Typical projects require about 2-3 months, though in some instances in which clients have been slow to respond or provide input, projects have taken upwards of six months or more. I begin work on projects in the order in which I have received advance payment. A signed contract and receipt of the deposit is required before your project is added to my production schedule. Projects that go dormant for one month or more because of lack of client input are cancelled with no refunds.

Contact Me: Please if you would like me to call you to discuss your needs, or phone me at 360-666-0881 9am to 6pm Pacific Tme. I use my machine to screen out my husband's business calls, so please leave a message if I don't answer right away.