When Keywords Do More Harm Than Good

08.13.2011

I often see real estate websites with source code that reveals keyword meta tags with long lists of keywords. I don’t like to see this because I suspect many of the agents who own these sites may think that they are useful for SEO (search engine optimization). The truth is that they are almost completely [...]

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How to Tell Whether Your Real Estate SEO Company Is Actually Doing Its Job

08.10.2011

Over the years I’ve talked with a number of Realtors® who had paid hefty sums of money to SEO companies but who couldn’t tell whether the company was earning its keep. A surprising percentage of the time, the company may NOT be doing its job, but it’s easy for you to detect when that is [...]

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Using Rank Checker to Do a Quick Search Ranking Status Check on a Real Estate Website

08.09.2011

When I need to talk with a client or prospective client about the search status of his or her real estate site, I often use a handy,  free search engine optimization (SEO) tool called Rank Checker. An extension for the Firefox browser, Rank Checker is available as a free download from SEOBook.com. It gives me [...]

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Understanding How Google Users Search for Real Estate

08.08.2011

Over the years, I’ve noticed quite a few Realtors® making the mistake of thinking their sites are doing well because when they search Google for their own names, their sites come up at or near the top of Google’s Page 1 search results.
The truth is, that doesn’t mean much.
Why?
First, if your name and domain name [...]

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How Important to Your Real Estate Site Is Being Number 1 in Google Organic Search Results?

08.07.2011

It’s critically important.
A recent study by Optify has shown that 36.4% of Google searchers are likely to click on the first site listed in Google’s search results.
Or, as Danny Goodwin of Search Engine Watch pointed out:
Being number one in Google is the equivalent of all the traffic going to the sites appearing in the second [...]

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Real Estate Website Leads — It’s Almost All in the Numbers

08.06.2011

Here on my blog, I often write about website traffic. You may wonder why I, a website designer and not an SEO vendor, care so much about traffic. The answer is simple: the number of leads a real estate generates is in direct proportion to the number of visitors per day the site receives.
I usually [...]

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How to Set Up an Address for Your Real Estate Blog

08.02.2011

If you already have a regular website with its own domain name, you’ll probably want to set up your blog’s address so that the search engines will credit your website’s domain name with the content you add to your blog. There are a couple of ways to do this.
First, if your website and blog are [...]

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Why Wordpress.com Is Not the Place for Your Real Estate Blog

08.02.2011

Since Jay Thompson blogged about the success of his dsIDXpress-enabled Wordpress site in late 2009 or early 2010, Wordpress as become the BIG HOT NEW THING!!! for Realtors®.
Since word about Wordpress began spreading, I’ve seen a heartbreaking number of Wordpress sites created by Realtors® who seem to have been influenced directly or indirectly by Jay’s [...]

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The Most Important Words on Your Real Estate Website

08.01.2011

Do you know what the single most important words on your website are?
They are the words that appear at the top edge of your browser’s chrome in what techie people call “title tags.”   When you look “under the hood” of a page at its HTML source code, they are enclosed within a pair of HTML [...]

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The SEO Benefit of a Close Match Real Estate Domain Name

07.31.2011

Recently I wrote about how to choose a real estate domain name — In a nutshell my advice was to use a close match to a good search keyphrase instead of personalizing it with your own name: YourCityRealEstate.com vs YourName.com.
Today I want to show you an example of how a close match domain name [...]

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