Wordpress, a Haven for Clueless Real Estate Site Developers

by Suzanne Stephens on 02/04/2012

My pet peeve about Wordpress is that so few people who are developing Wordpress sites for Realtors, including Realtors themselves, have even the slightest idea what they are doing. Because of their cluelessness, both these developers’ clients and do-it-your Realtors are suffering financially.
A couple of days ago, a client — Client #1— [...]

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Make the Most of Your Real Estate Blogging Time

by Suzanne Stephens on 01/22/2012

Are you a gifted writer who loves writing? Are people reading and enjoying your blog, commenting and linking to your blog?
If you answered “yes,” then you probably don’t need to read this article.
If, however, you don’t  like to write, don’t feel inspired to write, and if you only post to your blog because you have [...]

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Which Is Better? An X, Y Or Z Brand Website?

10.04.2011

Hang out where Realtors® congregate online and you’re sure to eventually read questions like, “Which website is better? Z57, Point2Agent, Advanced Access or…” (And, of course, Wordpress.) Then you’ll read answers like, “I had a [insert brand here] website and it was terrible. I never got any leads from it.”
Here’s the truth that few Realtors [...]

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Talking About Yourself In The Third Person Is Just Plain Weird

09.19.2011

Have you ever run across an “about me” page that’s written entirely in the third person? Didn’t it make you feel a little  weird and creepy?
If you’ve ever tried to avoid the use of first person because you’ve heard that it’s not good to write about yourself, please don’t make the mistake of thinking that [...]

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How To Talk To Your Prospects Without Talking About Yourself

09.19.2011

There’s been a lot of interest in my post about avoiding the use of  “I” or  the first person plural pronoun, “We.” It seems to be a problem for many Realtors.®
Copywriter Kay Steele Faulk, who writes copy for many of my clients’ websites, is great at using “I” or “We” only in very measured and [...]

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What Is Off-Page Or Off-Site SEO?

09.19.2011

Someone found my blog today by Googling, “what is off-page SEO.” Good question.
Though the term may be meaningless to you, off-page SEO is possibly the most important type of search engine optimization. Google gives extra merit to sites that appear to be authoritative. It measures a site’s authority not by what’s on the site itself, [...]

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What’s The Riskiest Word You Can Use In Your Real Estate Marketing Materials?

09.19.2011

Whether you’re emailing, Tweeting, posting to Facebook or Google Plus, or preparing any type of written marketing materials, the most dangerous word you can use is “I.” That’s it, “I” — the first person singular pronoun.
Why? Because people don’t want to read about you.
What do they want? They want to know what’s in it for [...]

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Myth Busting: Wordpress Isn’t Always Good for Google Juice

08.31.2011

Perhaps the most pervasive and destructive myth popular among real estate agents is the idea that Wordpress is good for search engine optimization (SEO), aka “Google juice.”
Wordpress is so misunderstood that sometimes I suspect that poorly SEO’d Wordpress real estate sites may have played a role in the current real estate recession by not delivering [...]

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Google’s Hot Spot — Location Is Everything

08.21.2011

In Google’s search results, as in real estate, it’s all about LOCATION, LOCATION, LOCATION. And for Google, the hot location is the number one spot in organic search results.
You may have a website and it may show up in Google somewhere, but if it’s not coming up at or near the very top of page [...]

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MikeMay.com — Movin’ on Up!

08.13.2011

Thanks everyone who helped with my experimentation with the effect of Google +1 clicks on MikeMay.com.
Mike’s site was just indexed by Google today, August 13, 2001, and it has moved up from #2 to #1 in Google searches for ‘Petersburg VA real estate.’ TA-DA!
It has not moved up in searches for its over primary keyphrases. [...]

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